Sunday, July 12, 2009

42 x 42

42 Below, a brand of vodka from New Zealand, has begun a new campaign entitled OneDreamRush, in which it has asked 42 directors to produce 42-second shorts about dreams.

While the idea itself seems a bit stilted, it’s the list of directors that should really excite: David Lynch, Harmony Korine, Larry Clark, Kenneth Anger and Gaspar Noe. But the list continues on from there to all sorts of more surprising names: Terence Koh, Sean Lennon, Arden Wohl, James Franco, Lola Schnabel, etc.

See the trailer above, and check 42× for updates as the shorts are released, one by one.

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