JME by Ziad Ghanem from Ziad Ghanem on Vimeo.
In the same theatrical vain as the late McQueen, oversized meringue-like layers billow out over an abandoned warehouse rooftop in Ziad Ghanmen's Marni Hollande directed S/S 2010 video.
Model Jme Abbott is a barefoot messiah descending an iron fire escape stairwell and sweeping past industrial fans with solipsistic assurance and a flailing cape.
A nod to London's vibrant multicultural society, a constant source of inspiration for Ghanmen, the video ends dramatically with fabric oozing bright blue paint, imbuing and embellishing white hospital garb with spirographic patterns.
